ReadyMade Magazine goes Digital
Alright, I’m not going to lie - I hadn’t even heard of ReadyMade magazine prior to last week, but I’m going to admit that I’m already starting to like it. ReadyMade magazine has recently started the digital version of their magazine - and no, I’m not talking about just shifting their articles online. I’m not even talking about scanning and then changing it to PDF mode.
It’s actually completely digital. All the content, including the layout, the advertisements, the table of contents, the words, the pictures, everything - is completely digital. “How’d they do it?” I wondered. And here’s a tip for everyone out there - whether it’s a Wordpress plug-in you want to discover in the page, or just what service they’re using, look in the Page Source. I did - and discovered that they were using a service called Texterity to completely change their magazine into a digital format. They also use Scalable Vector Graphics to make it available on such browsers as Safari on the iPhone and iPod Touch - wow, talk about next-gen!
What are the pros of ReadyMade, as well as other magazines, going digital?
- You get the traditional media layout in digital media format, meshing together the best of both worlds.
- They can be sold at cheaper premiums thanks to the negation of production, ink, and shipping costs. Of course, some of that would go to bandwidth - but still, not a bad idea.
- Compatible with wireless reading devices like the Amazon Kindle for a great magazine experience.
- Due to the lack of paper, it saves the environment and officially “goes green”.
I’m impressed, and as a possible future magazine editor and creator, I’m definitely interested in going green. Here are a couple of links for you to check out - visit them when you can.
http://www.readymade-digital.com/readymade/20080405/
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